How's this for a good marketing idea? Here is Paul Yandle's poem "Dogs" from the anthology of dog poems I blogged about in my last post, and he's recorded it not only with his rather lovely reading voice but set it to kinetic typography using words from the poem (and playing with said words visually; see what he does with "circling"). Curiously enough, though this uses modern technology, it had a precursor in the artist Paul Peter Piech, who used to make posters using text to create pieces of calligraphy. Mostly he used political texts but he did sometimes set poems too; he did a lovely one for Dannie Abse. This is an ingenious update of the technique; give it a listen!